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Permanent Makeup Toronto


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  • yelena popova

    The Artist You Can Trust

    Meet the Leading PMU Artist in Toronto With Over 20 Years of Experience.

One of the most talented and experienced permanent makeup artists in Canada, Yelena Popova has worked extensively in the film industry, where she developed her creativity and precision. She graduated with honours from a Performing Arts college and worked as a makeup artist and cosmetologist before finding her passion in permanent makeup artistry in 1998. Yelena is one of the very few professionals in Canada that has a CPCP designation being certified by the SPCP (Society of Permanent Cosmetics Professionals). These designations allow her to provide top-of-the-line services through her company Nova Line Permanent Cosmetics in Toronto.

About the Artist



Licensed, Board Certified Permanent Makeup Professional

Proud member of the Society of Permanent Cosmetic Professionals

Proud member of the Society of Permanent Cosmetic Professionals

Certified Permanent Cosmetic Professional

Certified Permanent Cosmetic Professional



Nova Line Permanent Cosmetics is dedicated to providing professional, safe, and beautiful permanent makeup services to the GTA.

Often described as the #1 permanent makeup specialist in Toronto and Canada, Yelena Popova is the highly-trained owner and operator of this well-known establishment, with 20 years of experience in the industry. Nova Line Permanent Cosmetics uses its own techniques that no other professionals use, ensuring each client’s experience is customized to suit their exact needs and tastes. Yelena and her staff are diligent in practicing clinical procedures to avoid infections and only use top-of-the-line equipment and products.

Nova Line Permanent Cosmetics prides itself on providing clients with the best possible permanent makeup solution based on their individual skin type, bone structure, and so on. Clients can be rest assured that they are receiving a clean, meticulously performed procedure by a leading expert in the field, even often fixing mistakes previously made by less experienced artists. Nova Line’s services include permanent makeup eyebrows, full lip colour, lip liner, eyeliner, eyeshadow, beauty marks, corrective colour, tattoo removal, scar camouflage, scar softening, areola restoration and so much more! Some clients even opt to have their features fully done by Yelena to attain their desired look.


Permanent Makeup
  • What is Permanent Makeup?

    Also known as micro pigmentation or cosmetic tattooing, permanent cosmetics is anis the art and science of implanting natural colour pigments under superficial layers of the skin. Utilizing a small sterile needle, practitioners insert pigment between the dermis and epidermis, creating a lasting cosmetic effect.

    The specialized techniques, state-of-the-art equipment, high-quality hypoallergenic pigments, and medical-grade topical anesthetics let micro pigmentation professionals create the ideas that all women and men can benefit from.

    Read More

Wondering if Permanent Makeup Is Right for You?

People who benefit the most from permanent makeup usually:

  • Are too busy to worry about permanent makeup
  • Are active in sports, like to travel
  • Have sparse, thin or too-light eyebrows and lashes, uneven lip lines or pale complexion
  • Are allergic to regular cosmetics
  • Have difficulty applying makeup due to arthritis or poor eyesight
  • Need colour correction due to scars, cleft lip, breast areola loss, Vitiligo
  • Suffer from Alopecia (full or partial hair loss)
  • Individuals who wish to look their best at all times

Advanced Fundamental Permanent Makeup Training

Learn from The Best to Be the Best


Lydia RafaelliLydia Rafaelli
22:41 29 Nov 22
Yelena is professional she is very kind and honest and I fully trust her she is the best . She did a permanent eyeliner 1 year ago and I love the results it still nice thank you very much
Elaine P.Elaine P.
19:47 23 May 22
I am very happy with the results, especially the eyebrows. Elena is a true professional. She had a challenging task to fix the old microblading mess I did somewhere else. She offered the best solution and it worked perfectly. Thank you, Elena
Linh NguyenLinh Nguyen
21:06 18 Apr 22
Got my lip color and eyeliner done with Yelena about 6 months ago, she is very knowledgeable and experience with her skill, she will suggest what best for your eyeshape and skin. I also recommend friends to her and they were very happy with result. HIGHLY RECOMMEND and will come back when I need a refresh
S ZeeS Zee
22:25 26 Dec 21
Yelena was so professional clean and knowledgeable that I went in very stressed doing the eyeliner but left with confidence and loved the work she did on my eyes. Totally recommend her. I found her by doing internet research in the GTA and reading reviews. Everything is true. She is the best in the business.
Moira VisoiuMoira Visoiu
20:17 10 Sep 21
Yelena is extremely skilled and knows her stuff. She listened to what I wanted and made it happen! She takes her time and you can tell she is a perfectionist. The quality of her work is amazing. I love my permanent makeup!
Gini MathewGini Mathew
19:11 12 Aug 21
I liked the work done by Yelena. She is an excellent professional in cosmetic art, excellent knowledge. I see and feel the differences in her when compared with the other permanent cosmetic artists whom I have done my top and bottom eyeliner.I have definitely decided to go to Yelena only in futureLove u Yelena for your dedication and excellent work.May the good lord bless, protect and keep you safe and bless you always to flourish in your business ❤️‍🩹♥️🙏
  • Over 20 years of experience
  • Industry Leading Pro Pigments
  • Medical-grade Topical Anesthetics
  • Sterile and safe environment
  • Society of Permanent Cosmetics Professionals
  • Certified Permanent Cosmetic Professional

Latest From the Blog

Check out our hot-topic blogs on permanent makeup treatments and experiences

Full Face Permanent Makeup

You may decide on a couple permanent makeup procedures and wonder if you can have the full face done in one day. It is possible to have full face permanent makeup done at once and this takes about 6 hours to a full day. FULL FACE PERMANENT MAKEUP CONTRAINDICATIONS Are there any contraindications for doing …

Sanitation and sterilization

It is so important for a permanent cosmetic professional to use sanitation and sterilization procedures. Think about it… would you want the tools that touched other people’s dead skin, sweat, etc. to come in contact with your skin? Improper tool sanitation will have residue from acne, cold sores, pink eye, hepatitis and other germs. There …

How to increase collagen for a younger look

Microneedling and Fibroblast Plasma Lift are two affordable, safe ways to improve your skin texture that are minimally invasive. These procedures are both beneficial for those seeking to limit wrinkles and scarring, reduce the appearance of stretch marks and sun damage, and even eliminate hyperpigmentation. So, how to increase collagen for a younger look? There …

Common permanent makeup questions

The decision to have a permanent makeup procedure done often includes research on the procedure itself, as well as cost, results, artists, and more. Below, we answer some of the most common permanent makeup questions that we received so you can make an informed decision. IS COSMETIC TATTOOING PAINFUL? Many people who consider receiving a …



  • Permanent makeup (also known as Micro Pigmentation) consists of implanting natural pigments under the superficial layers of the skin by means of a small, sterile micro-needle, to create a lasting cosmetic definition of the lips, eyes, and eyebrows. Micro Pigmentation can also be used correctly, in areas where hair or colour is missing.

    If you are allergic to traditional makeup, are physically active, have sparse, thin or faintly coloured eyebrows and lashes or have a problem with applying or smearing traditional makeup. Permanent makeup may also be used to camouflage scars and correct skin discolorations such as vitiligo. Individuals with alopecia (abnormal hair loss) and recovering cancer patients can benefit from cosmetic or reconstructive tattooing.

    This may vary according to each individual’s pain threshold. Topical anesthetics, specially designed for permanent make up are applied before and during the procedure and reduce the discomfort greatly.

    For between four to six hours, the area treated will be slightly reddened and a bit swollen. The eyelids can remain puffy for 24 to 48 hours in about fifty percent of cases. Immediate use of ice gel packs will greatly reduce and sometimes eliminate swelling. The lips stay swollen for about three days. The eyebrows have minimal swelling. For approximately 5-7days, the permanent makeup appears somewhat obvious, dark, and intense. By day seven, the top layer of the skin will flake and peel, leaving the colour softer. Do not alarm by fading after the first application. The second appointment is to penetrate and lock the colour into the dermal layer of the skin.

    Permanent makeup fades more rapidly on the face than on the body as it is permanently exposed to daylight. Ideally, the colour should be touched-up every two or three years depending on how well the pigment holds. The fading process varies from individual to individual according to body chemistry and lifestyle. With some people, permanent makeup fades after a year while with others there is no change after ten years. Usually light colour fades faster than dark colour. Post-procedure touch-up is highly recommended because it helps the ability to retain the colour.

    Yes, if it is done in accordance with Safety Standards. Our Studio strictly follows Public Health Guidelines. This includes: brand new single-use sterile needles removed from their packaging in view of the client and discarded after each use into an approved sharp container. All supplies required for micro pigmentation are single-use as well and assembled and set up immediately prior to the procedure. All parts of the equipment that can not be disinfected or discarded are covered with single-use plastic film barriers. New disposable masks and aprons are worn, and gloves are new and clean for each client and changed during the procedure as needed. All of these precautions ensure everyone’s safety.

    It takes one hour and a half or two hours to apply the colour. A full-face procedure takes 4-5 hours. The pre-procedure process or consultation takes extra half an hour when we discuss the result you wish to achieve selecting the appropriate style, shape and colour, that matches your skin tone, hair and eye colour, measuring the proportions of your face, adjusting the asymmetry of the features and perfecting the lines drawing on. The master in colour analysis and makeovers Yelena artistically choose the exact colour and design that suit you best and harmonize with your personality.

    We use the best on-the-market exclusive line of pigments, that is dermatologist-tested and hypoallergenic. From deliciously warm to seductively cool colours, the pigments are formulated specifically for lips, brows, eyeliner/eyeshadow camouflages and areolas. All colours have been implanted into the skin for many years. Medical-grade topical anesthetics are used to ensure clients’ comfort.

    Be prepared for the colour intensity of your procedure to be brighter and darker than what is expected for approximately 5-7 days. Since the treated area may swell or slightly redden, it is advised not to make social plans for the same day. If you are having the eyeliner procedure and wearing contact lenses bring prescription glasses with you. You may return to wearing your contact lenses as soon as your eyes return to normal conditions. Also, it is important to wear sunglasses, as your eyes may be temporarily sensitive to light.

    If you having a lip procedure and have a history of cold sores or fever blisters, you must take an anti-viral drug such as Valtrex or Zovirax 5 days prior and 5 days after the treatment or as your physician prescribes. Also, the application of Zovirax cream on the lip area 3 days before and 5 days after the procedure helps to prevent a breakout.

    Do not schedule a procedure right before or during menstruation because you may be more sensitive at that time.

    If you are allergic or have sensitive skin, it is best to have a spot allergy test done one week before the procedure.

    It is important to not take Aspirin, Plavix or any other blood thinners at least 10 days prior to the procedure.

    No Alcohol or Caffeine 24 hours prior to the treatment.

    Any tweezing or waxing, eyelash/eyebrow tinting should be done at least 48 hours before or two weeks after the procedure.

    Eat before a procedure so that you will be comfortable.

    Get a good night’s sleep the night before.

    Yes, in most cases diabetics can have permanent makeup done. Diabetics are known to sometimes have difficulties with healing so proper aftercare is important. It is always wise to consult with your physician as things may vary with each person and their health condition.

    No, there is no age limit on any procedure, however, it is better to be over 18 years old making a decision to have this done.

    Proper care following your procedure is necessary to achieve the best results. Ice packs protected with a cloth may be applied to reduce swelling.

    Keep the treated area moist by applying Antibiotics, A&D ointment or Vaseline 5 times a day with the sterile Q-tip.

    Artificial tears such as Visine may be used.

    Wash your hands before touching any treated area.

    Put ointment on before and after showers. You can refresh the treated area with cool water, and tissue dry and reapply A&D ointment.

    No soaps, cleansing creams, makeup, or chemicals may be applied to the treated area. No hot steamy showers, sauna, Jacuzzis or swimming in chlorinated pools.

    Do not expose your healing skin to direct sun or tanning beds.

    Use a good sunblock to help protect the colour.

    Do not apply glycolic acids, bleaching creams, AHA acids, or Retin-A directly on the pigmented area after your procedure or after you are totally healed.

    Do not pick, peel or scratch the treated area, because the colour may heal unevenly with the risk of scarring and infections.

    Flaking will continue for about 2 weeks and the colour settles in the skin in about 4-6 weeks after the initial procedure. Follow up appointment is recommended at this time and helps to penetrate and lock the depth of colour into the dermal layer of the skin permanently.

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