yelena popova

Nova Line Permanent Cosmetics is dedicated to providing professional, safe, and beautiful permanent makeup services to the GTA.

Often described as the #1 permanent makeup specialist in Toronto and Canada, Yelena Popova is the highly-trained owner and operator of this well-known establishment, with 20 years of experience in the industry. Nova Line Permanent Cosmetics uses its own techniques that no other professionals use, ensuring each client’s experience is customized to suit their exact needs and tastes. Yelena and her staff are diligent in practicing clinical procedures to avoid infections and only use top-of-the-line equipment and products.

Nova Line Permanent Cosmetics prides itself on providing clients with the best possible permanent makeup solution based on their individual skin type, bone structure, and so on. Clients can be rest assured that they are receiving a clean, meticulously performed procedure by a leading expert in the field, even often fixing mistakes previously made by less experienced artists. Nova Line’s services include permanent makeup eyebrows, full lip colour, lip liner, eyeliner, eyeshadow, beauty marks, corrective colour, tattoo removal, scar camouflage, scar softening, areola restoration and so much more! Some clients even opt to have their features fully done by Yelena to attain their desired look.

About the Artist

One of the most talented and experienced permanent makeup artists in Canada, Yelena Popova has worked extensively in the film industry, where she developed her creativity and precision. She graduated with honours from a Performing Arts college and worked as a makeup artist and cosmetologist before finding her passion in permanent makeup artistry in 1998. Yelena is one of the very few professionals in Canada that has a CPCP designation being certified by the SPCP (Society of Permanent Cosmetics Professionals). These designations allow her to provide top-of-the-line services through her company Nova Line Permanent Cosmetics in Toronto.

Permanent Makeup is a fast-growing industry, with frequent new technologies, designs, equipment, and products. As a dedicated permanent makeup professional, Yelena ensures she is up-to-date on the latest and best practices by attending advanced workshops and master classes from the world’s leading permanent makeup instructors. She has dedicated her life to the beauty industry, becoming a trusted expert and teacher of this unique craft that requires meticulous artistry.

A specialist herself, Yelena has also developed her own techniques to ensure a completely customized and ideal experience for her clients. She is passionate about helping her clients feel beautiful and confident by obtaining the hassle-free and ideal look of permanent makeup. As a perfectionist, Yelena does not consider her work complete until both she and her client are completely satisfied with the results.

After thousands of procedures as a Certified Permanent Cosmetics Professional, Yelena began providing hands-on training sessions for beginners as well as professionals who are looking to upgrade their skills. Individual or small group training allows her to give her students ample support and attention, providing the next generation of artists with the in-depth knowledge and experience they need to deliver high-quality services.

With a large range of permanent makeup services, certifications, an extensive gallery of her work, plus amazing feedback from her clients and students, Yelena Popova is an Artist whom you can trust!


  • College of the Performing Arts, Odessa, Ukraine
    • Theater, Film & TV Makeup Artistry, Diploma with Honor
  • Swedish School of Beauty, Saint-Petersburg, Russia
    • Permanent Makeup Artist, Diploma
  • LKM Beauty International, Toronto, Canada
    • Cosmetic Permanent Make-up Artistry
  • Paris School of Applied Aesthetics, Toronto, Canada
    • Skin Care Specialist Certificate
  • Micro-Pigmentation Centre, Missisauga, Canada
    • Pat Shibley-Gauthier, Instructor, CPCP 
    • Advanced Color Theory Workshop
    • Color Through the Skin
  • American Academy of Micropigmentation, Linda H Dixon MD Techniques, Las Vegas, USA
    • Hands On Training, Certificates
    • Advanced Eyebrows Techniques, Eyeliner/Eyeshadow, Full lips
    • Sloped Needle Techniques
    • Advanced training in Paramedical, Areola/ Nipple Restoration, Scar Camouflage
    • Microneedling/Collagen Induction Therapy
  • Advanced Permanently Perfect Master classes, Los Angeles, USA
    • International industry leading trainers Anna Savina and Tatiana Petraitis, Biotek, Milan
    • Advanced Feathering 3D Eyebrows Techniques
    • Advanced Butterfly Eyeshadow/Eyeliner Tecniques
  • Cherry Blossom Permanent Makeup Workshop in Washington DC
    • Comprehensive workshop in newest permanent makeup techniques provided by industry leading trainers Irina Maximova ( Russia, Moscow), Natalia Zhbanova ( Russia, Moscow), Veera Gorlatova ( USA, Washington DC
  • Pret-a-Porter of Permanent Makeup Conference, Moscow , Russia
  •  Bloodborne Pathogene – Annual Certificate
  •  Train the Trainer Program, SPCP, Las Vegas, USA
  • Certified Permanent Cosmetic Professional(CPCP)
  • Member of Society of Permanent Cosmetic Professionals(SPCP)